PRIMESIBS One Blood. One Vision.
LIFESTYLE & STREETWEAR APPAREL • BROTHERHOOD COLLECTIONS • SYMBOLIC ACCESSORIES • COMMUNITY EMPOWERMENT
The 6 Pillars of Our Legacy
Family Pride
Generational Legacy
AMIRHAJLOU is a family covenant. Five generations of Tehran master tailors.
Each piece carries ancestral honor. True luxury is inherited, not purchased.
Our name is our promise—authenticity in every stitch.
Persian Artistry
Cultural Heritage
Persian motifs adorn our creations.
Tehran atelier preserves ancient techniques—zardozi embroidery to termeh weaving.
We rival Parisian couture houses with cultural depth.
Artisan Mastery
Handcrafted Excellence
Master craftsmen with 100+ combined years of experience.
80+ hours of meticulous labor per bespoke piece. Perfect silhouette guaranteed.
Savile Row methods meet Persian sensibilities—artisan luxury at its finest.
Sustainable Ethics
Responsible Craft
Limited production—max 50 pieces per design. Zero waste pattern cutting.
Ethical Persian silk from Qom. Sustainable cashmere from Iranian herders.
Exclusivity and ethics coexist beautifully in our slow fashion model.
Global Sophistication
International Standards
Private client services in 15+ cities worldwide.
Global concierge delivers bespoke fittings from Dubai to Beverly Hills.
We meet Savile Row standards while infusing Persian cultural narratives.
Heritage Collaborations
Cultural Ambassadors
Exclusive partnerships with Iranian artists and Qom silk weavers.
Each creates collectible luxury pieces preserving intangible heritage.
We are cultural luxury ambassadors, bridging ancient art and modern fashion.
Our Legacy,
One Blood. One Vision.
PrimeSibs is more than a brand—it's a tribute to unbreakable bonds. Born from the brotherhood within AmirHajlou Holding, we celebrate unity through lifestyle apparel and symbolic accessories.
We create brotherhood fashion that transcends clothing. Each piece is wearable unity—designed to honor loyalty, partnership, and shared ambition between siblings and teams.
Our collections fuse urban aesthetics with meaningful storytelling. This is fashion with purpose—rooted in family spirit, driven by mutual empowerment, and crafted to keep connections alive.
Today, a growing community of siblings, partners, and creators across 15+ countries choose PrimeSibs. They seek authentic connection and purposeful apparel that celebrates moving as one.
OUR MISSION
To build a global lifestyle movement rooted in brotherhood, loyalty, and legacy. As part of AmirHajlou Holding, PrimeSibs designs streetwear that reflects shared values, personal growth, and cultural identity—uniting individuals through purpose-driven fashion.
Every PrimeSibs garment is infused with meaning—from stitching to message—empowering wearers to move together toward greatness. We cultivate connection, authenticity, and collective ambition, redefining streetwear as a tool for empowerment.
Aligned with the It's Time Brand philosophy, PrimeSibs stands for evolution and intentional living. One Blood. One Vision.—where fashion becomes a symbol of trust, unity, and global brotherhood.
OUR VISION
To ignite a global brotherhood movement where fashion transcends fabric—becoming a language of shared identity, emotional authenticity, and cultural unity. PrimeSibs envisions streetwear as a catalyst for connection over competition, unity over isolation.
We will bridge borders and empower tribes through collections that celebrate collaboration. By 2030, PrimeSibs will unite 50,000+ siblings and partners worldwide, creating platforms for mentorship and community-driven impact.
This is fashion with meaning, movement with purpose—where every thread weaves identity, and every garment tells a story of loyalty, legacy, and the power of moving as one.
The 6 Pillars of the PrimeSibs Brotherhood
Unbreakable Brotherhood
Sibling Unity
PrimeSibs is a catalyst for authentic connection—the exact moment you choose loyalty over isolation and unity over division.
Every design honors the bond between siblings and partners, creating wearable symbols of trust that transcend distance and time.
Our apparel serves as daily reminders of shared roots, igniting the spirit of brotherhood in every streetwear piece.
Loyalty in Every Thread
Purpose-Driven Craft
Brotherhood apparel engineered with integrity—each piece carries messages that fuel loyalty, trust, and mutual respect.
From embroidered symbols to meaningful silhouettes, we craft wearable emblems of partnership that align with your deepest values.
Collections go beyond aesthetics—they're tools for strengthening bonds and expressing unwavering commitment.
Shared Growth
Collective Empowerment
We champion rising together over standing alone—small acts of support that compound into collective greatness.
Our gear is built for shared journeys: entrepreneurial ventures, creative collaborations, and life-defining moments.
PrimeSibs stands for character over clout—fashion that reinforces identity through authentic relationships.
Global Family
Borderless Unity
5,000+ unity-driven members across 15+ countries form our community of siblings, partners, and legacy builders.
Shared values unite us: loyalty, honesty, and the courage to build together beyond societal divides.
We foster empowerment through connection—collaborative campaigns, sibling spotlights, and partnership programs.
Legacy Fashion
Timeless Brotherhood
Our brotherhood streetwear sparks a movement where clothing becomes a catalyst for intergenerational connection.
From Tehran to Toronto, we amplify voices that champion family spirit, trust, and collective excellence.
PrimeSibs aims to shift culture—making purpose-driven unity aspirational and accessible worldwide.
Authentic Unity
Real Over Perfect
We build for genuine relationships, not fleeting trends—every collection contributes to a multi-generational brotherhood.
Our limited "Brotherhood Drops" ensure exclusivity while maintaining deep narrative significance for our tribe.
Success is measured in strengthened bonds, not just sales—creating ripple effects of loyalty and love globally.
PrimeSibs Brotherhood
The 6 Pillars of Brotherhood
Authentic Brotherhood
Real bonds that transcend distance and time
PrimeSibs is your catalyst for connection—the moment you choose loyalty over isolation and unity over division.
Every design honors the sibling bond, creating wearable symbols of trust that strengthen relationships.
Our apparel serves as daily reminders of shared roots, igniting brotherhood in every thread.
Loyalty in Design
Fashion engineered with meaning and integrity
Brotherhood apparel that transcends aesthetics—each stitch carries messages of loyalty and respect.
From embroidered symbols to meaningful silhouettes, we craft wearable emblems of partnership.
Collections become tools for strengthening bonds, turning clothing into instruments of unity.
Unity in Motion
Moving together toward shared greatness
We champion rising together over standing alone—small acts of support that compound into collective success.
Our gear is built for shared journeys: ventures, collaborations, and life-defining moments.
PrimeSibs stands for character over clout—fashion that reinforces identity through authentic relationships.
Global Family
A worldwide community of siblings and partners
5,000+ unity-driven members across 15+ countries—creators, entrepreneurs, and legacy builders.
Shared values unite us: loyalty, honesty, and the courage to build together.
We foster empowerment through connection—collaborative campaigns, sibling spotlights, and partnership programs.
Cultural Connection
Bridging generations through meaningful fashion
Our brotherhood streetwear ignites a movement where clothing becomes a catalyst for intergenerational bonds.
From Tehran to global cities, we amplify voices that champion family spirit, trust, and collective excellence.
PrimeSibs makes purpose-driven unity both aspirational and accessible worldwide.
Legacy Through Unity
Building multi-generational impact together
We create for genuine relationships, not fleeting trends—every collection builds our brotherhood movement.
Limited "Brotherhood Drops" ensure exclusivity while maintaining deep narrative significance.
Success measured in strengthened bonds, not just sales—creating ripple effects of loyalty and love globally.
Brotherhood Journey: 3 Steps to Unity
Honor the Bond
Recognize your roots and shared vision
Discover your brotherhood story and align with partners who share your values.
Receive your first symbolic apparel piece as a daily reminder of connection.
We map your unity path with clarity and purpose.
Wear Unity Daily
Live your loyalty through action
30-day partnership challenges with 5,000+ unity-driven members worldwide.
Our apparel becomes your bond—reinforcing relationships through wearable symbols.
Build trust, strengthen ties, and embody shared values.
Rise as One
Build legacy through collective growth
Sustain your brotherhood and inspire others with your story.
Access exclusive legacy collections and mentor new members.
Your bond ripples outward—awakening unity through your example.
Global Brotherhood & Cultural Connection
Unity-Driven Members
Countries Connected
Brotherhood Campaigns
Community Trust
Voices of Brotherhood: Our Community
“ PrimeSibs isn’t just apparel—it’s our brotherhood uniform. My brother and I wear our matching pieces as a symbol of our business partnership and lifelong bond. Every stitch reminds us we’re building legacy together. ”
“ Living miles away from my sister, our matching PrimeSibs hoodies keep us connected. The symbolic design speaks without words. This brand gets what family means—it's not about distance, it's about loyalty. ”
“ My business partner is my chosen brother. PrimeSibs gives us a way to honor that bond publicly. The quality is premium, but the meaning is what sets it apart. This is fashion with soul. ”
Enter the Brotherhood of
Unity & Legacy
Discover brotherhood fashion that transforms clothing into symbols of loyalty and connection. Tailored for siblings, partners, and teams ready to build legacy together.
Frequently Asked Questions
What makes PrimeSibs different from other lifestyle brands?
We're a global brotherhood movement, not just a clothing brand. Founded by AmirHajlou Holding, every piece is designed as a wearable symbol of unity—embedding loyalty, connection, and shared purpose into your daily life through brotherhood apparel that honors real bonds.
How does the apparel actually strengthen relationships?
Each garment features embedded symbols and meaningful designs that trigger daily connection. Our 30-day unity challenges and community support system turn clothing into tools for relationship building—reminding you to choose loyalty over isolation, partnership over competition, and family spirit over trends.
Do you offer community support or just clothing?
Yes. Our 5,000+ unity-driven members across 15+ countries participate in partnership circles, collaborative campaigns, and sibling spotlights. You join a tribe of siblings, partners, and teams—not just a customer base—amplifying your bonds through shared purpose and authentic connection.
