Comnpanies
Collections
About
Pouria AmirHajlou is a multidisciplinary entrepreneur and founder of AmirHajlou Holding, a private company with divisions in digital marketing, AI automation, eCommerce, education, branding, and hospitality. With a sharp focus on innovation, luxury branding, and scalable infrastructure, he has built a diverse portfolio of ventures designed to outperform traditional business models. His work blends strategy, creativity, and technology to empower businesses and individuals worldwide.
Early Life
Born in 2001 in Iran, Pouria was raised across cultures, gaining a broad perspective that shaped his entrepreneurial path. At 16, he launched his first company, igniting a journey that would evolve into a multi-brand enterprise. His core values: discipline, vision, and impact continue to define his approach to leadership and growth.
A Vision Beyond Business
In 2022, Pouria AmirHajlou was featured in Mitteldeutsche Zeitung for his active role in a social initiative supporting unemployed youth in Merseburg. As part of a program led by AFOS e.V., he contributed to workshops focused on self-confidence, creativity, and life skills — showing a side of leadership that extends far beyond profit.
But for Pouria, this was only the beginning.
He believes that real success is not just about building companies — it’s about building people. Whether through digital tools, entrepreneurship, or personal mentorship, Pouria’s long-term vision includes launching youth-focused programs under Darkwolf University and AmirHajlou Holding to support the next generation of creators, leaders, and innovators.
But for Pouria, this was only the beginning.
He believes that real success is not just about building companies — it’s about building people. Whether through digital tools, entrepreneurship, or personal mentorship, Pouria’s long-term vision includes launching youth-focused programs under Darkwolf University and AmirHajlou Holding to support the next generation of creators, leaders, and innovators.
“My goal is to create systems where young people can find not just a job — but a purpose.”
— Pouria AmirHajlou
His path forward is clear: combine business with impact. Through education, community projects, and digital empowerment, Pouria is shaping a future where ambition meets opportunity.For more details, you can read the full article here
Discipline in Mind and Body
Behind the business suits and digital strategies, Pouria AmirHajlou is also a dedicated kickboxer and high-discipline athlete. His approach to health goes beyond aesthetics — it’s about preparing for life’s toughest battles, both physical and mental.
Training is not a hobby — it’s a non-negotiable ritual. Pouria treats his workouts the same way he treats his companies: with focus, structure, and intensity. His kickboxing background has forged not only physical resilience but also the mindset required to lead under pressure and overcome adversity.
“I don’t train to build a body — I train to build a weapon.”
— Pouria AmirHajlou
His lifestyle integrates:
- Kickboxing & Combat Training – for mental sharpness and tactical control
- Strength & Conditioning – to maintain peak energy and discipline
- Clean Nutrition & Recovery – because performance requires fuel and clarity
- Cold Exposure & Breathwork – to master stress and stay grounded
The Power of Brotherhood
At the heart of Pouria AmirHajlou’s journey stands something unshakable: brotherhood. More than just family, his bond with his brother, Pouya AmirHajlou, is built on loyalty, shared vision, and a relentless drive to rise — together.
Their connection is more than blood — it’s a partnership in purpose. Through every challenge, sacrifice, and success, their unity has remained one of the deepest sources of strength behind AmirHajlou Holding.
“My brother isn’t behind me — he’s beside me. We don’t compete, we complete.”
— Pouria AmirHajlou
Together, they:
- Built brands from scratch with no outside help
- Supported each other through hardship, setbacks, and growth
- Share a mission to create generational impact, not just financial gain
- Turned family values into business values: loyalty, discipline, legacy
In a world that often breaks bonds, theirs only gets stronger.
This brotherhood is more than support — it’s a code, a wolfpack mentality, and a constant reminder that no empire is built alone.
This brotherhood is more than support — it’s a code, a wolfpack mentality, and a constant reminder that no empire is built alone.
DEPARTMENTs
Founded by Pouria AmirHajlou in 2020
AmirHajlou Holding is a diversified private company managing high-performance brands across digital, eCommerce, education, hospitality, and lifestyle sectors. Its mission is to develop systems, services, and experiences that elevate lives — combining luxury, technology, and strategic intelligence.
Darkwolf Agency – Digital Services Department
Darkwolf Agency is the full-service digital agency within AmirHajlou Holding. It delivers high-end services in branding, web development, content marketing, automation, and AI-powered growth strategies. Designed to serve elite clients, startups, and established brands, Darkwolf Agency operates globally and is known for its luxurious aesthetic, performance-driven systems, and vision-first approach.
Darkwolf House – Vacation Rental Property
Darkwolf House is a premium short-term rental developed under the Darkwolf brand. Located in Germany, it offers guests a luxurious and peaceful retreat experience, with modern design, high-end amenities, and personalized hospitality. This property reflects Pouria’s vision of combining lifestyle and comfort into every touchpoint.
Darkwolf University – Education Platform
Darkwolf University is an educational platform that teaches business, self-mastery, mindset, and financial literacy. Designed like a game, it offers courses, challenges, and ranking systems to help the next generation learn in a dynamic, empowering environment. It’s for those who want freedom — not just a certificate.
TEHRAN – Persian Café Restaurant
TEHRAN is AmirHajlou Holding’s hospitality concept — a Persian café and dessert restaurant designed to be a cultural landmark. Blending Persian tradition with modern architecture and premium service, TEHRAN offers more than just coffee or food — it creates a space where people experience authentic flavor, soulful design, and timeless elegance.
ONLY FOR STARS – Creator Platform
ONLY FOR STARS is a premium video and live-streaming platform giving creators complete control and freedom — no algorithms, no limitations. Built for influencers, educators, and independent media personalities, it supports monetization, fan interaction, and full ownership. Think YouTube — but better, fairer, and owned by creators.
The Real Wolves – Community & Lifestyle Brand
The Real Wolves is a global community founded by Pouria AmirHajlou for ambitious individuals who reject mediocrity. It’s a tribe of builders, thinkers, and fighters. Through its fashion line, podcast, and content, TRW empowers people to live authentically, take risks, and become their own leaders.
The Real Talk Podcast
The Real Talk Podcast is Pouria AmirHajlou’s platform for real, raw conversations. Each episode dives into topics like business, success, pain, love, and personal evolution — with no filters, no scripts, just truth. Designed to challenge minds and inspire change.
AMIRHAJLOU COLLECTIONS
AH Collection
AH Collection is the flagship line of the AMIRHAJLOU brand — reflecting the founder’s core values of legacy, family, and elegance. This collection is rooted in strong symbolism, often featuring the AH monogram with regal elements like crowns, shields, and wolves, expressing honor, identity, and vision through premium fashion.
The Real Wolves Collection (TRW)
The Real Wolves is more than a collection — it’s a movement. This line is built for independent thinkers, visionaries, and rebels who don’t follow trends — they create them. With bold typography, fierce iconography, and street-ready designs, TRW blends raw energy with deep purpose, embodying what it means to be a real wolf in the real world.
ORZHAN Collection
ORZHAN is an activewear collection fusing traditional martial arts influence with modern athletic aesthetics. Inspired by Persian warriors, yoga discipline, and Wushu philosophy, it delivers motion-based design for warriors of the mind and body — empowering movement, strength, and inner clarity.
It’s Time Collection
It’s Time is a motivational fashion line that serves as a visual reminder to act now. Designed for entrepreneurs, doers, and decision-makers, each piece is an affirmation that the time to start, to build, to lead — is now. No excuses. No delays.
MEDIA
X
24...
Youtube
Tiktok
Rumble
Gallery
