IT'S TIME Awaken. Transform. Rise.
MOTIVATIONAL APPAREL • SELF-MASTERY MEDIA • EMPOWERMENT CHALLENGES
Our Movement,
Woven in Purpose
It's Time is more than a brand—it's a global awakening. Born from AmirHajlou Holding, we ignite transformation through motivational apparel and storytelling media.
We create empowerment fashion that transcends clothing. Each piece is wearable motivation—designed to be lived in, not just worn—encouraging clarity, consistency, and daily commitment.
Our limited drops fuse refined aesthetics with meaningful storytelling. This is fashion with intention—rooted in resilience, driven by progress, and crafted to keep ambition alive in every moment.
Today, over 10,000+ awakened members across 25+ countries choose It's Time. They seek authentic transformation and purposeful apparel that fuels their journey from limitation to legacy.
OUR MISSION
To ignite personal transformation through motivational apparel that transcends fashion. The It's Time brand crafts empowerment clothing designed to be lived in, not just worn—encouraging daily discipline, self-mastery, and purposeful action.
We embed our philosophy in every stitch: discipline is freedom, confidence creates reality, and transformation is true power. Each collection serves as a wearable reminder to choose action over intention, purpose over hype, and character over trends.
Today, 10,000+ awakened individuals across 25+ countries wear It's Time as a badge of commitment. They join not merely as customers, but as members of a movement championing practical progress and legacy-driven living.
OUR VISION
To establish It's Time as the global emblem of personal rebirth and empowered living. We envision a world where motivational fashion sparks a cultural shift toward disciplined action, authentic leadership, and limitless potential.
Where empowerment apparel merges seamlessly with life philosophy—transforming clothing into a catalyst for legacy building and resilience. Fear becomes fuel, and every garment tells a story of courage, conviction, and elevated standards.
By 2030, we will build platforms for mentorship, creative collaboration, and community-driven impact—amplifying voices that champion excellence and integrity. The future is bold, grounded, and unmistakably now.
The 6 Pillars of the It's Time Movement
Conscious Awakening
Personal Transformation
It's Time is a catalyst for radical change—the exact moment you decide comfort ends and greatness begins.
Every design triggers awareness: your potential is now, not tomorrow. We create wearable reminders to break limits.
Our apparel serves as daily triggers for growth, igniting the fire of discipline and courage in every wear.
Purpose-Driven Design
Intentional Fashion
Motivational apparel engineered with meaning—each piece carries messages that fuel ambition and resilience.
From embroidered mantras to symbolic silhouettes, we craft wearable affirmations that align with your highest self.
Collections go beyond aesthetics—they're tools for mindset shifts and daily empowerment.
Discipline in Motion
Daily Execution
We champion action over intention—small, consistent steps that compound into massive transformation.
Our gear is built for habit formation: gym sessions, early mornings, creative breakthroughs, and purposeful living.
It's Time stands for character over trends—fashion that reinforces identity through disciplined execution.
Global Tribe
Collective Rise
10,000+ awakened members across 25+ countries form our community of doers, dreamers, and disruptors.
Shared values unite us: growth mindset, self-mastery, and the courage to evolve beyond societal limits.
We foster empowerment through connection—collaborative challenges, mentorship circles, and impact projects.
Worldwide Awakening
Cultural Shift
Our empowerment fashion sparks a movement where clothing becomes a catalyst for personal and social evolution.
From Tehran to Tokyo, we amplify voices that champion discipline, integrity, and excellence.
It's Time aims to shift culture—making purpose-driven living aspirational and accessible worldwide.
Legacy Over Limelight
Long-Term Excellence
We build for lasting impact, not fleeting virality—every collection contributes to a multi-generational movement.
Our limited "Awakening Drops" ensure exclusivity while maintaining deep narrative significance.
Success is measured in transformed lives, not just sales—creating ripple effects of positive action globally.
It's Time Movement of Excellence
A League of Awakening
Conscious Awakening
The decisive moment when comfort ends and transformation begins
It's Time isn't just a phrase—it's your catalyst for change. The exact second you choose evolution over stagnation.
Every design triggers awareness: your potential is now, not tomorrow. We create wearable reminders that break mental barriers.
Our apparel serves as daily activation triggers for discipline, courage, and unstoppable momentum.
Purpose-Driven Design
Fashion engineered with meaning, intention, and transformational power
Motivational apparel that transcends aesthetics—each stitch carries messages of resilience and ambition.
From embroidered mantras to symbolic silhouettes, we craft wearable affirmations that align with your highest self.
Collections become tools for mindset shifts, turning clothing into instruments of personal evolution.
Discipline in Motion
Action-oriented philosophy that values execution over intention
We champion small, consistent actions that compound into massive transformation over time.
Our gear is built for habit formation—early mornings, gym sessions, creative breakthroughs, and daily wins.
It's Time stands for character over trends—fashion that reinforces identity through disciplined living.
Global Awakening Tribe
A worldwide community of doers, dreamers, and disciplined achievers
10,000+ awakened members across 25+ countries united by growth mindset and relentless self-mastery.
Shared values connect us: courage to evolve beyond limits, commitment to daily progress, and support for collective rise.
We foster empowerment through connection—collaborative challenges, mentorship circles, and impact projects.
Worldwide Cultural Shift
Sparking a movement where purpose-driven living becomes aspirational
Our empowerment fashion ignites a movement where clothing catalyzes personal and social evolution.
From Tehran to global cities, we amplify voices that champion discipline, integrity, and excellence.
It's Time makes ambition and purposeful living both aspirational and accessible worldwide.
Legacy Over Limelight
Building multi-generational impact beyond fleeting trends or viral moments
We create for lasting transformation, not temporary fame—every collection builds our movement's foundation.
Limited "Awakening Drops" ensure exclusivity while maintaining deep narrative significance.
Success measured in transformed lives, not just sales—creating ripple effects of positive action globally.
Your Transformation Journey: 3 Steps to Awakening
Awaken to Potential
Discover your transformation trigger
90-minute personal immersion exploring your story, barriers, and breakthrough goals.
Identify your "why" and receive your first motivational apparel piece as a daily activation tool.
We map your transformation path with clarity, not complexity.
Transform Through Action
Wear your commitment daily
30-day discipline challenges with 10,000+ awakened members worldwide.
Our apparel becomes your armor—reinforcing habits through wearable motivation.
Track progress, build momentum, and embody the change you seek.
Rise & Inspire Others
Become a beacon of awakening
Sustain your transformation and share your story with the tribe.
Access exclusive legacy collections and mentor newcomers on their journey.
Your evolution ripples outward—awakening others through your example.
Global Awakening & Cultural Impact
Awakened Members
Countries Empowered
Impact Campaigns
Community Rating
Voices of Awakening: Community Testimonials
“ It's Time isn't just apparel—it's my daily armor for transformation. Every piece triggers discipline and reminds me that my potential is now. The quality rivals premium brands, but the mindset shift is priceless. Wearing it means I'm committed to my evolution. ”
“ The motivational apparel from It's Time has become essential to my training. Each piece carries a mantra that pushes me through barriers. It's more than clothing—it's a community of doers who value discipline over hype. The quality and message are unmatched. ”
“ Wearing It's Time reminds me daily that discipline equals freedom. The impact media campaigns are raw and real—they document actual transformation, not fake inspiration. This brand creates fashion with soul and a movement with purpose. Absolutely game-changing. ”
Enter the Movement of
Awakening & Rise
Discover empowerment fashion that transforms clothing into catalysts for discipline and growth. Tailored for doers, dreamers, and visionaries ready to awaken their potential.
Frequently Asked Questions
What makes It's Time different from other motivational brands?
We're a global awakening movement, not just a clothing brand. Founded by AmirHajlou Holding, every piece is designed as a wearable catalyst for transformation—embedding discipline, courage, and purpose into your daily routine through motivational apparel that works.
How does the apparel actually help with transformation?
Each garment features embedded mantras and symbolic designs that trigger daily discipline. Our 30-day challenges and community support system turn clothing into tools for habit formation—reminding you to choose action over intention, purpose over hype, and character over trends.
Do you offer community support or just clothing?
Yes. Our 10,000+ member community across 25+ countries participates in mentorship circles, collaborative challenges, and impact projects. You join a tribe of doers, dreamers, and disciplined achievers—not just a customer base—amplifying your transformation through shared purpose.
